Skip to main content

Featured post

Golf Solutions Designed at Barnham Broom Golf Club in Norfolk

 Many sports tend to be biassed towards one sex or another. For example, football is a sport dominated by men and does not become much more masculine than rugby! On the other side of the fence, netball definitely falls into the women's category. However, there are some sports that share gender gracefully, which appeal to both men and women. Reddit live streaming Golf is undoubtedly one of these sports and has no age limits. Spread across courses in the UK you will find some unlikely groups of people bound by their love for this great outdoor sport. Some will play every day, while others will only play on the weekends, perhaps as a way to relieve the stress of a difficult week at the office. No golfer tends to join a club and membership packages vary widely in price. Most golf clubs simply offer standard packages with the assumption that one size fits all and offers a bit of flexibility. However, some offer more realistic membership packages, considering how much you will be playing...

Improve customer retention and reduce customer churn by self service data analytics

To boom in today’s competitive world, a business must know its customers inside out. To understand your customers is to understand their motivations, their desires, and their fears.

Your customer data can make you discover a lot about your customers if you can use proper customer data analysis tools. With such a tool, you can know why do people buy your products and services and what motivates them and what drives them away.

Customer Retention & Churn

The most precious assets for a business are it’s customers. However, the most important customers are not the ones that a business gains, but the ones who stay longer. It is one thing to count how many people have signed up or walked into store for the first time and quite another to understand what makes them coming back or leave.

Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely. Selling organizations generally attempt to reduce customer defections.

Enhencer Self-Service, Visual Data Analytics

Enhencer self-service visual predictive platform selects and runs the best ready-made machine learning algorithm as users click on the visual dashboard. This helps organizations ;

  •     to reduce the data analytics time to minutes from days,
  •     to reduce dependency on expensive data scientist resources and statistical tools
  •     increases the use of data analytic so value extracted from data analytics is increased.

With Enhencer, you can take the power of Customer Retention & churn analysis at your own hand :
  •     Learn Customer lifetime value for each customer using the most powerful Machine Learning Algorithms.
  •     Predict the lifetime of your customers using the Predictive Power of Enhencer.
  •     Obtain precise segments of customers regarding Retention & Churn.

Customer Retention & Churn Analysis Example

You can integrate your customer database to Enhencer and perform customer retention & churn analysis within a few clicks.

Customer Segmentation

In this example, the customer loss is 45.8%. 



You can select the customer properties to let Enhencer automatically create customer segments where loss is minimum and maximum.



Enhencer will select the best ready-to-use machine learning algorithms to create customer segments for you. The top segments are were  customers are more loyal and it goes to bottom, the customers become increasingly less loyal. For example in Segment one, retained customer rate is 75% higher than the average and there are 96 customers in this segment.



In this segment, you can see the customer details. For example in Segment 1, online usage is greater than 14.9 hours per week, primary social media accounts are Youtube, Qzone, Twitter, Instagram or  Vkonta, 3 years cummulative complaint number is less than 3, etc ... Churn in this segment is as low as 5%.



You can extract the specific customers in each segment to use outside Enhencer.

Predictive Intelligence

Enhencer also helps business users to do predictive analytics. In the predictive panel, you can select a customer group with specified properties and see the probability of them to leave. This enables you to decide which customer groups to focus i you want to minimize customer churn.

For example below, customer with primary Facebook and Instagram accounts, obtained by 30 days free trial and aged between 18 - 26 has a probability of 52% of being a lost customer.



You can find out the Customer data analysis capabilities of Enhencer here. You can also request for a demo.

Comments

Popular posts from this blog

What is JEDOX?

Jedox is a Self Service Business Intelligence, Analytics and Performance Management platform developed by Jedox AG based in Freiburg im Breisgau/Germany. With a modular structure, JEDOX platform uses Microsoft Excel as its user interface on the one hand and a Jedox-specific spreadsheet on the other, both of which can be used in all common browsers. Jedox is unique in a sense that while most business intelligence solutions try to replace MS Excel based analysis and planning process entirely with their platform (and usually fails to do so because at one point things are exported to Excel), Jedox puts the powerful MS Excel sheet in the heart of their solution. By doing this they provide a familiar interface to users while enhancing business intelligence capabilities far beyond MS Excel. This is actually what JEDOX offers in a nutshell : Excel Plus. The modular architecture of JEDOX has a cell-oriented, multi-dimensional in-memory OLAP server that has been especially designed for...

Hands on Power BI Workshop in Singapore - Dashboard in a Day

Power BI Dashboard in a day is a hands-on workshop for Business Analysts, covering the breadth of Power BI capabilities. At the end of the workshop you will Understand the value of Power BI Have basic exposure with the product to be able to use it when they return to their office Understand how Power BI differentiates from the competition and become Power BI advocates in their organization Know what the next steps to learn more about Power BI and become part of the community. The workshop is 200 SGD per attendee. See below for the agenda. Date       : 15 February 2019 09:00 AM - 05:00 PM Venue     :  87 Beach Road Chye Sing Building #03-01 Singapore, Singapore 189695 Agenda  : Morning – Introduction to Power BI and Power BI Desktop overview – Power BI Desktop – Lab – Lunch and demos Afternoon – Power BI Service overview – Power BI service – Lab – Bring your own data and build dashboards – Q&A

QlikView for Salesforce.com

Salesforce is the of the most popular cloud based Customer Relationships Management (CRM) product available in the market today. Organizations today invested in Salesforce.com today can also enjoy the business intelligence interfaces provided for them to make sense of Salesforce data. But leaving CRM functionality in Salesforce.com while integrating the data from Salesforce into a more flexible but third party BI platform has definite advantages. For example, you can blend data from Salesforce and other in-house systems to analyze it together. QlikView provides a Salesforce connector which can extract data into QlikView to develop powerful analysis, reports and dashboards and empower users with rich and interactive visualization. These dashboards in return will help you to improve key CRM KPIs like sales forecast accuracy, pinpoint cross-sell and up-sell opportunities and achieve more customer centric service and support delivery. You can instantly try out how a QlikView dashboard for...